The rapid development of plastic pipe industry has hidden worries

According to the China Plastics Processing Industry Association, the annual growth rate of China's plastic pipes has reached 15%, ranking first in the world. This kind of development speed is gratifying, indicating a huge market capacity and the prosperity of the entire industry, but it is not difficult to see that behind this rapid development, there are various hidden worries: the cake is huge, and enterprises no matter how big or small they want to get a share Thousands of companies appeared overnight, making money in enclosures, and quickly occupying various regional markets through various means. In order to further compete for market space, distributors began to squeeze each other and turn to As manufacturers lose profit margins step by step, competition has gradually shifted to low-level competition dominated by price competition. Some blindly lowering prices eventually led to vicious competition. Some follow-ups were unable to profit from the scale effect due to their small scale, so they started Using shoddy materials to make a fuss about raw materials, fake and inferior products emerged at the historic moment, which seriously affected the normal development of the plastic pipe market, and the market order fell into a chaotic situation. Industry professionals felt huge market pressure from it to regulate and rectify the market. The call for order is getting louder.

 

As the plastic pipe industry is still an emerging industry in China, compared with other industries, the brand awareness of the plastic pipe industry is relatively indifferent, the marketing network construction is relatively lagging, and the low technical entry barriers and capital entry barriers make the scale of enterprises generally small , Single marketing methods, high marketing costs, lack of publicity planning, almost no investigation, research and response methods for the target market and market segments, swarming, and focusing on technology content, product quality less consideration, when competition is increasing When it is fierce, many companies are caught in the embarrassing dilemma of channel conflicts, rising costs, declining revenues, continuous customer complaints, and a substantial decrease in satisfaction.

 

Most of my country’s plastic pipe industry’s production and even exports are low-end products, with low added value. The product process and technical content are far behind similar imported products. Exports are also limited to a few underdeveloped regions, and there is no high-end product. Innovation and breakthrough. Although the development of plastic pipes in my country in the past two years has been unstoppable, there are few high value-added plastic pipe products. At present, domestic plastic water pipes and pipe fittings are mostly general-purpose products, and there are few pipes and pipe fittings with high requirements and high value-added content. This greatly limits its application in the market, and the application of plastic pipes in the high-end field is only in its infancy.

 

The reason for this situation is that, on the one hand, due to the low level of overall equipment and relatively backward process technology, although the pace of technological transformation has been accelerated, a large number of advanced equipment has been imported from abroad, and the variety and quality of domestic plastic processing machinery have improved significantly, As far as the industry is concerned, there are still problems of low equipment level and relatively backward technology. On the other hand, China has spent billions of dollars in the past ten years to purchase and introduce foreign technology and equipment, which has greatly improved the benefits and product quality, but so far it has relied on its own strength to research successful processing technology or develop There are few plastic pipes, and there is always a clear gap with developed countries. This is closely related to the lack of investment in science and technology in the entire industry, and the research and development costs are far below 4% of the company’s sales revenue. The lack of innovation keeps our products at a low level. In the end market, because of small interests, each other competed for market space, and finally formed a situation of vicious competition.

 

To solve the dilemma faced by the plastic pipe industry, and to make this industry continue to develop rapidly along a standardized and orderly road, on the one hand, it is necessary to strengthen the standardization and rectification of market order, and on the other hand, it requires industry enterprises to embark on technological innovation as soon as possible. The road to substantial improvement with quality first. The standardization of market order depends on the relevant policies and regulations of government departments, but it also depends on the coordination and organization of the industry itself. Only by strengthening industry self-discipline can a good competitive relationship be formed, and the survival of the fittest in the industry can gradually be realized. Under the current conditions Re-integration and effective allocation of various resources, gradually forming a certain industrial scale through mergers, alliances, etc., manufacturers and distributors gradually form a good and stable cooperative relationship in this integration process, and properly handle them through specialized division of labor A series of issues related to the vital interests of consumers, such as pre-sales, in-sales, and after-sales services in the tertiary market, will lead the market to a path of healthy development. At the same time, the entire industry should strengthen the production technology of supporting pipe fittings, special resin production technology, work hard on additives and raw materials, make a fuss on detection and control technology, and strive to develop high-end products through independent technological innovation, process innovation, equipment improvement and independent design , Launching a batch of new products, new technologies and new equipment with independent intellectual property rights, dare to challenge Korean and European technologies, so that our rapid development can be fundamentally guaranteed, and China's plastic pipe industry can enter the fast lane of healthy development.

 

In the near future, the domestic market’s demand for plastic pipes may continue to grow at a rate of more than 20% per year, especially because China continues to accelerate the pace of modern urban construction, strengthen urban sewage treatment, and build water supply and drainage systems and urban building heating systems. The application prospects of water supply and sewage pipes, gas and heating pipes, large-diameter buried pipes, etc. are extremely broad. Therefore, plastic pipe manufacturers must seize the opportunity to continuously explore new application areas and focus on the development of hard polyvinyl chloride (pvc- u), polyethylene (pe), and three-type polypropylene (pp-r), strengthen the production technology of supporting pipe fittings of plastic pipes, special resin material production technology, the detection technology and equipment improvement required for various plastic pipes, so as to truly Promote the sustained and stable development of plastic pipe production in China.